What Is OpenCart and How to Use It?

OpenCart is a free platform for creating functional online stores. The application is designed like the CMS platform WordPress, but only for the creation of stores. OpenCart is second only to WooCommerce worldwide in terms of user-friendliness.

The advantage of the platform's open-source code guarantees greater application security, as many programmers and hobbyists work on the program code and you can always get help if you need it.

The biggest advantage of the platform is that it is free and you only have to pay for the domain name and hosting to which you have to upload your online store.

At Hosting Jump we offer optimized and ultra-fast OpenCart hosting with an integrated LiteSpeed server, especially for online stores.

Hosting Jump - Premium hosting services at competitive prices!

What Are the Advantages of OpenCart?

The free platform is a solution for beginners in the field of online trading. Thanks to it, anyone with no technical knowledge can create a functional store to sell the products or services they want.

OpenCart Is Free

Many of the SaaS website building applications are subscription-based and the user pays a certain monthly fee to use the features. An example of such a platform is the other giant in online store building - Shopify. With OpenCart, the core itself is free, but there is also the option to pay for additional features.

Easy to Build and Modify

OpenCart's interface is simple for the average user and offers ways to quickly add or remove content. If you can't create your website yourself, you can contact a developer to help you. There is also a large selection of themes. You just need to choose the right one that suits your brand's style.

Analysis of Consumer Behavior

The platform offers its users very complete statistics on the development of your online store - how many orders have been generated on your website, how many customers you have gained during the month, which is your best-selling product, and which pages your users visit.

The statistics offered are a slimmed-down version of Google Analytics. Once you have a sufficient picture of your website's performance based on these statistics, you can create your marketing strategy for the development of your store.

Easy-to-use Admin Panel

Managing your online store is made easy. You can view the performance of your website via the main dashboard. From the main dashboard you can see your products, their categories, filters and customer reviews as listed categories.

You can access each submenu and make changes whenever you want. Adding categories and products is unlimited in OpenCart. You do not need to pay if you exceed a certain number of orders or uploaded products.

The most important thing is that you have secure hosting on which you have uploaded your online store to receive traffic from the users who visit you and to be able to order easily.

Multiple Stores and Currencies

Have you decided to expand your business outside Bulgaria? No worries, OpenCart allows you to run more than one online store with a single admin panel. You can create another website in a different language and support the currency of the country you want to start selling in. Every single OpenCart website supports English by default. You can also install another language if there is a translation for it.

Options to Create Promo Codes and Vouchers

As already mentioned, the possibilities with OpenCart are endless. If you want to grow fast and have satisfied customers who leave you a good review for your products, you need to offer certain promo codes for different products or gift vouchers. This way, you can build a larger customer base that will come back to you when they no longer need your product or recommend it to a friend.

You can create promo codes via the administration portal. It is also possible to set a specific time limit for these codes within which users can use them.

We hope that we have been able to convince you to start your online business with the OpenCart platform. It's up to you to come up with a catchy name for your store and reliable hosting, and if you have any difficulties, you can contact us at sales@hostingjump.com for advice.

Article from Bojidara Tsoncheva

Bojidara knows all about performance marketing and Google Analytics. She says that writing has been her passion since childhood and that digital marketing is her second love, which she fell in love with a few years ago. Thanks to her, Jump.bg users always receive up-to-date and useful information on the blog, which she has selected with care and attention. Outside of work, she reads poetry collections and shares moments with her beloved friends.

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