How Important Is The Speed Of a Website?

Speed is becoming increasingly important in the dynamic modern age in various areas and one of these is website speed, i.e. how fast is the loading speed of a website.

The faster the loading speed of a website, the more satisfied the website visitors are!

What Does Website Speed Mean?

This is the time it takes for your website to load on the screen, but not its first image, but the entire website. Some components on which its speed depends are already flashing here.

Content: background, images, text, video, audio, design details, website applications such as chat, pop-ups, and, last but not least, the code.

Speed is one part of your website's performance, other parts are:

  • the content of the texts, which should be useful for your customers;
  • the design, which should meet your customers' expectations;
  • the features of the website that relate to the specifics of your business.

Website Loading Speed

The loading speed of your website largely determines how long users stay on it. Every lost user hurts your business. According to statistical studies, a delay of just one second leads to a 7% lower conversion rate and 11% less traffic.

The higher your website ranks in search engines, the more likely it is that users will click on it. Slow loading leads to a lower ranking in the search engines and the chances of reaching the user decrease. Of course, the other parts of the presentation are also important for search engines.

In recent years, the number of mobile devices used has increased. More than 40% of consumers say they prefer a mobile device for research and shopping. Slow loading and long fields to fill in frustrate users and make them less likely to return to the site.

Every Second Matters!

Companies invest in creative campaigns, but most of them don't reach consumers because they want everything to happen quickly.

The approximate time it takes to fully load a mobile page is 15.3 seconds (source: Google). The patience of users is rapidly diminishing, which is why they often focus on speed rather than quality.

Tools to Analyze and Optimize the Website Loading Speed!

How fast (or slow) is your website loading? Here are some free tools to help you measure and optimize that all-important speed.

GT Metrix

GTmetrix provides a lot of information about your website's performance. The report shows a complete picture of how the page loads and helps you figure out where the delays are coming from.

If you want to have a fast website, you need a comprehensive testing tool that allows you to test it under different conditions. GTMetrix allows you to do just that: by monitoring URLs hourly and from different locations, it provides a complete picture of your website's performance.


Google's PageSpeed Insights

Another useful tool is Google's PageSpeed Insights. It provides a clear interface and a detailed report on the factors slowing down your website based on two parameters: time to page load (above the fold) and time to full page load.

The resulting data shows real-time performance and gives you suggestions on how to improve your website's speed in simple steps.

Google PageSpeed Insights


Pingdom is a pragmatic and free tool, and the data it provides is remarkable. All information is conveniently and visualized, so you can easily get to what you need. The data is calculated in seconds, and the most important indicator is the "load time".'s clock stands at 957 milliseconds or 0.95 seconds.



WebPageTest is a free speed test of websites from different locations around the world with real browsers (IE and Chrome) and real user connection speeds. In addition to a comprehensive diagnosis of your website, you will also receive suggestions for optimization.


The user "splits the second", so it is important to optimize your pages. Practice shows that reducing the loading time by just one-second leads to an increase in conversions.

Choosing suitable, reliable, and affordable hosting also has a big impact on loading speed. Every Jump.BG hosting plan comes with LiteSpeed (more information here), 100% compatibility, 24-hour support, and various free extras.

Hosting Jump - Premium hosting services at competitive prices!

If you're having trouble analyzing and optimizing the loading speed of your website, don't hesitate to contact us. We offer 24/7 WordPress Support - we optimize the speed and monitor the performance of your website professionally!

WordPress Support by Hosting Jump

Article from Teodora Boyanova

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